Leif Podhajský
New Psychedelia

The first monograph of the celebrated mind-altering artist and album cover designer

  • Funding ended
  • 587 backers
  • £30,033.82 of £25,000.00 pledged
Funded 120%
  • Funding ended
  • 587 backers
  • £30,033.82 of £25,000.00 pledged
Funded 120%

About
From the liquid light shows and magic mushrooms of the 1960s to the techno raves and micro-dosing of today, psychedelic counterculture is repeating itself. Catalyzed by international climate protests, a sense of unity in collective political disillusionment and a strong focus on the individual, a new, digitally supercharged visual language is emerging.

Over the past decade, Leif Podhajský’s kaleidoscopic artwork has carved out a unique space for the resurgence of psychedelia, reinvented for contemporary culture through the exploration of the relationship between the organic and the digital. By highlighting the act of human perception and the fragility of the physical world as it appears to us in our imaginations, Podhajský’s work speaks to a new generation of curious minds.

Best known for his striking, Grammy-nominated album covers for the likes of Foals, Bonobo, Lykke Li and Young Magic, Podhajský deftly crosses the boundary between sound and the visual. The reverberating, ethereal vocals of Tame Impala’s debut album Innerspeaker, for instance, are embodied in the visual space of Podhajský’s iconic, ever-retracting dreamscape cover. Synaesthesia, which manifests itself for Podhajský as the appearance of colours with sounds, plays a significant role. Music becomes a pebble dropped into a pool of colour inside the mind, causing ripples to spread and shades to surface.

 

Author
Leif Podhajský

Designer
Darren Wall

Editor
Evie Tarr

Specifications
Hardcover
270 x 215 mm
224 pages
Custom page edges
Printed in 5 colours

Rewards

Book

• Your name in the book
• Exclusive updates

Signed Book

• Signed by the author
• Your name in the book
• Exclusive updates

Book + T-Shirt

• Limited-run T-Shirt
• Book signed by the author
• Your name in the book
• Exclusive updates

Collector’s Edition + Tote

• Limited edition
• Exclusive design with slipcase
• Signed by the author
• Limited-run tote bag
• Your name in the book
• Exclusive updates

Collector’s Edition + Signed Print

• Select one of 4 exclusive prints
• Signed 80 x 60 cm print
• Collector’s edition with slipcase
• Signed by the author
• Limited-run tote bag
• Your name in the book

Online Workshop

• 30-minute one-on-one interaction with the author
• Collector’s edition with slipcase
• Signed by the author
• Signed 80 x 60 cm print
• Limited-run t-shirt and tote bag
• Your name in the book

Book Early Bird

• Reduced price
• Your name in the book
• Exclusive updates

Funding successful. This project closed on Saturday, February 29 2020 6:00 pm UTC +00:00.

All pledges will be refunded in full if the funding goal is not met within the allotted time.

The book

Leif Podhajský’s first monograph collates and curates his vivid artwork from the past decade. The book contains chapters on psychedelia, synaesthesia, digital and organic worlds and the influence of human perception upon nature – all beautifully illustrated with Podhajský’s artwork – alongside detailed presentations of his iconic album covers: Tame Impala’s Innerspeaker and Lonerism, Bonobo’s The North Borders and Foals’ Holy Fire, to name a few. Each profile contains exclusive insight into the creative processes, collaborations, early development sketches and insider anecdotes behind each cover.

A complete illustrated chronology of Podhajský’s works to date is included at the end of the book, along with a ‘visual playlist’, compiled and annotated by the artist himself.

Leif Podhajský has put together what is arguably the most unforgettable album cover portfolio of the last few years.

Pitchfork

Special edition

Volume will produce a collector’s edition of New Psychedelia, with an exclusive cover design featuring Podhajský’s artwork ‘Luminous Currents’, which takes its inspiration from the movement of water, depicting energy in a seamless and dynamic flow of colours. The book will be housed in a screenprinted slipcase covered in dyed-black textured paper with a debossed symbol of the artist’s own creation – and the collector’s interpretation. The symbol will be surrounded by a delicate haze of purple metallic ink.

The entire package is accompanied by an exclusive heavy-canvas tote bag, designed specially by the artist for the book and only available with this edition.

This limited edition is only available during the funding period: true fans of Podhajský’s immersive psychedelia will not want to miss out on this exceptional and covetable production.

Come dip your toes into the psychedelic stream of Leif Podhajský’s imagination for some striking abstractions of nature – mirrored vistas, engulfing waves, rippling, melting cosmic landscapes.

It’s Nice That

Signed print

Choose from a selection of four striking artworks, Slippery, Flow State, Space and Neon Bloom, all sized at 80 x 60 cm, printed to the highest quality and delivered in artist’s poster tubes. Podhajský describes the inspiration behind each one:

Slippery: “I wanted to create a series of artworks that adapted a painterly approach but were created digitally. A transference between the digital and organic worlds. An abstract interaction of colours that felt painterly and alive.”

Flow State: “Mimicking microscopic organic worlds. I wanted to represent the flow between all life and energies.”

Space: “Interlocking circles merge and rearrange the light as they pass each other, creating fractures in time. An exploration of colour and shape.”

Neon Bloom: “Cybernetic blooms that glow and pulse in the night sky. I wanted to explore what plants might look like on alien planets, grown in darkness yet giving off a vibrant pulsing glow – like deep ocean animals that thrive in the darkness.”

 

 

 

The Berlin-based digital artist and creative director creates swirling galaxies of colour and marbled patterns that seem to float off into eternity… and there’s no one else making anything quite like it.

Monster Children

Meet the author

Leif Podhajský is an Australian graphic designer, artist and art director, known for the distinctive album covers he has designed for some of the past decade’s biggest electronic, indie and psychedelic artists – Tame Impala, Bonobo, Foals, Of Monsters and Men, Mount Kimbie and London Grammar, to name a few. His striking style has also attracted leading brands, such as Nike and Ralph Lauren, and the likes of Sydney Opera House, where he has exhibited his ethereal video installations and designs as part of the Vivid Live festival since 2016. Podhajský grew up surrounded by the waterfalls and rainforests of Byron Bay and has since lived in Melbourne, London and, presently, Berlin.

Q&A with Leif Podhajsky

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As we’re putting the finishing touches to New Psychedelia before it heads off to the printers, we wanted to share with you author Leif Podhajsky’s thoughts about embarking on the book project with Volume. He talks about relinquishing control, the importance of print and the benefits of working with a team.

If you know someone who might enjoy Leif’s book, please do pass this on, as pre-orders are still open on Volume:
https://vol.co/product/new-psychedelia-pre-order/

Read on for more from Leif below:

How did publishing your first monograph with Volume come about?

“Volume reached out to me about potentially doing a monograph of my album artwork. I’ve always been interested in doing a book but never wanted to self-publish and didn’t really know where to start. We discussed some ideas for the book, and we seemed to be on the same page. I guess my work is quite niche in some ways, so it was great to have somebody willing to champion the book.

“I’ve worked closely with the Volume team on the book ever since those initial conversations. We pushed forward with envisioning what the book could be about and then launched the campaign. The crowdfunding model through Volume lets us have more freedom with the finishes and layout, as we really wanted to make it a project that people would treasure, much like a box-set of your favourite music. It’s been fantastic to work together to create something that we can both be proud of.”

Leif Podhajksy New Psychedelics

In what ways is book making different from your other creative endeavours?

“I always find personal projects about my own work a lot harder to work on, because I’m really hyper critical of every detail. I can get quite involved and particular about every aspect. But the team at Volume have let me set the tone but also helped push things along whenever they get a bit stuck.

“I guess for me I’ve tried to let go a little bit more than I’m used to. I usually try to do everything myself and that’s when I get burnt out, so it’s been fun to work in a team. I knew it would be a lot of work, but it’s definitely exceeded that! It’s really nice to have a team that believe in the book and the vision, but it’s taken quite a long time to get to this stage. It’s been a long and interesting journey.”

Why are books still important in today’s digital world?

“As humans we will always be attached to the physical; being able to make full use of all of our senses. I think there’s something more personal about books. The weight of them, the smell of the ink and the paper. You can really see the love that goes into these projects and I think it’s more important than ever to keep that tradition alive in such a digital world. Both have their place of course, but nothing beats a good book.”

Finally, we wanted to let you know that we have just reissued Factory Records: The Complete Graphic Album, complete with a new infographic cover that details all 461 items – including the book itself – in the infamous Manchester record label’s inventory.

The collector’s edition copies are limited to just 461, so Factory fans will need to move fast: https://vol.co/product/fac_461/

The Volume team.

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